Vendor ID: 1467
Date: August 20, 2025
Conducted by: Teza Technologies – Legal & Privacy Team
Vendor URL: https://www.loudecho.ai
LIA Claim URL: https://www.loudecho.ai/legitimate-interest.html
| Purpose | Necessity | Balancing Test | Safeguards |
|---|---|---|---|
| Select advertising based on real-time contextual data (e.g., content being viewed, device type, non-personal signals). | Required for: • Real-time bidding and competitive programmatic display. • Generating ad creative based on the content viewed / contextual data |
• Data is pseudonymized and non-sensitive. • Real-time data, as referenced above, may be used for positive or negative targeting e.g., to serve an ad adapted to the online context or prevent an ad from serving in an unsuitable (brand-unsafe) context • Users expect ad personalization in ad-supported environments. • Minimal impact on privacy. |
• Data minimization (limited to context). • No profiling or targeting beyond session-level logic. • Opt-out available via CMP and privacy policy. |
| Purpose | Necessity | Balancing Test | Safeguards |
|---|---|---|---|
| Use aggregated data to build a broad understanding of user behavior, ad reach, and market segments. | Enables better targeting and performance optimization without targeting individuals. | • No direct impact on individual users. • Data is anonymized or pseudonymized. |
• Aggregated, non-identifiable data used. • No profiling. • Strict access controls |
| Purpose | Necessity | Balancing Test | Safeguards |
|---|---|---|---|
| Measure performance and improve system reliability, performance measurement for advertisers, and UX of the DSP platform (when available) | Legitimate commercial need to ensure efficiency and innovation. | • Processing benefits both the company (and the advertisers) and end users. • Impact is minimal due to pseudonymization. |
• Internal use only. • No marketing profiling. • Data retention limited to 24 months (720 days). |
| Purpose | Necessity | Balancing Test | Safeguards |
|---|---|---|---|
| Select non-personalized content based on session/device data (e.g., device type or language preference). | Enables appropriate default content delivery. | • Contextual and low-impact on users. • Users typically expect content to reflect the device/browser environment. |
• No persistent identifiers used. • Transparent disclosures. |
| Purpose | Necessity | Balancing Test | Safeguards |
|---|---|---|---|
| Measure and report ad impressions, viewability, click-through rates. | Required for campaign optimization and advertiser transparency. | • Data used is mostly event-based and pseudonymized. • Matches user expectation. |
• Data minimization (limited to context). • No profiling or targeting beyond session-level logic. • Users can object via CMP. • Limited Retention (720 days). |
| Role | Name | Signature | Date |
|---|---|---|---|
| DPO / Privacy Lead | Oshrit Aviv | OA | August 18, 2025 |
| Product Lead | Itzik Mitzmacher | IM | August 19, 2025 |